• From the Ground Up Paperback

    IDR 259,000.00
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    NEW YORK TIMES BESTSELLER - From the longtime CEO and chairman of Starbucks, a bold, dramatic work about the new responsibilities that leaders, businesses, and citizens share in American society today-as viewed through the intimate lens of one man's life and work.

    What do we owe one another? How do we channel our drive, ingenuity, even our pain, into something more meaningful than individual success? And what is our duty in the places where we live, work, and play?

    These questions are at the heart of the American journey. They are also ones that Howard Schultz has grappled with personally since growing up in the Brooklyn housing projects and while building Starbucks from eleven stores into one of the world's most iconic brands.

    In From the Ground Up, Schultz looks for answers in two interwoven narratives. One story shows how his conflicted boyhood-including experiences he has never before revealed-motivated Schultz to become the first in his family to graduate from college, then to build the kind of company his father, a working-class laborer, never had a chance to work for: a business that tries to balance profit and human dignity.